Rentle raises pre-seed round of 250,000€ to help create better rental experiences

by Akseli L.

26 April 2019

Rentle has raised 250,000€ as part of a pre-seed investment round. The investors consist of reputable Finnish family offices and business angels. Other earlier supporters also include Business Finland.

On a mission to create better and more profitable rental experiences


FoundersFounders Toomas Kallioja, Tuomo Laine, and Joel Mikkonen


Rentle is a platform solution for recreational rental companies. We help rental shops to streamline their business processes and enable modern digital consumer experiences to be part of the overall rental experience. Our platform comprehensively takes care of the whole rental shop's operations including inventory management, booking and reservations, rental contracts, payments, and online and offline sales channels.

“The problem in the market is that the current processes and solution to run a rental company, demand too much of manual work. Currently companies may use from 4-5 different solutions, but still, the process is far from optimal and profit margins are low. The reason is that most of these great modern services our clients use are designed for sales - and not for the renting business model.”

- Tuomo Laine (Co-Founder and CEO of Rentle)

Rentle concentrates only on the rental companies and their unique needs. This means that concepts such as deposits, time-based charges, inventory circulation, etc. are all built-in into the DNA of Rentle. Our first step is to digitize the critical processes such as rental contracts, then automate manual tasks and finally enable data-driven business intelligence for our customers. This will have a direct positive effect on sales and profitability of our clients as they are more able to provide experiences that fulfill the needs of modern consumers and learn from the data.

The digitization of these processes as well as the actual rental contract has several significant benefits for rental companies and end users. To mention a few, these are:

  • Less manual work needed per rental
  • Less queueing for the consumer
  • Inventory optimization
  • Digital and intelligent upselling based on customer insights
  • Data-driven business intelligence
  • Better and more predictive understanding of the business

As the rental shops have more insight into their own processes as well as their customers, they’ll be able to serve the end users better and create smoother rental experiences. And as everyone in the rental industry knows - happier customers mean loyal customers, who are the backbone of any successful rental business.

Previously, Rentle has successfully piloted the solution with Laajis, SkiMac, Ylläs Y1, Lapland Safaris and a number of other forward thinking rental shops.  During 2019 Rentle continues the piloting and launches the product with the first selected group of customers.

Do you run a rental business?

If you wish to join the first customers or pilot Rentle at your rental shop, feel free to contact us via the contact details below.

Are you an investor or media?

If you would like to hear more about the investment round, contact Tuomo Laine, the CEO of Rentle, via email or phone. Contact details can be found below.

Tuomo Laine,

Co-Founder and CEO

+358 41 505 8391


Create a free online store

Start accepting online bookings for your rental business in minutes.

Get started

Talk to our team

Book a demo with our team to learn more about what Rentle can do for your rental business.

Book a demo

Akseli L.

The marketing guy who spends his time cycling, photographing, and helping rental shops to thrive on a daily basis.

Subscribe to our Blog