Modern rental software for equipment rental companies

by Akseli Lehtonen

20 September 2019

Many rental shops still operate with the age old but battle tested combo of pen and paper. Shops make new equipment investments based on feeling instead of data and numbers. Many don't have an online store because the inventory management and scheduling would be too complicated.

Rentle was founded to solve these problems and to help the whole equipment rental industry to modernise itself. Our vision is to make renting more tempting as a business model and also as a way of consumption.

After all, renting is a sustainable and efficient way to consume and experience e.g. sports. We believe that non-ownership is a growing trend and that rental shops represent the future of this. But before the popularity can start growing exponentially, the conveniency must first match the the traditional retail for both, the shop owner and the consumer, online and in store.

Rental software that makes life easier

Rentle is building a cloud-based rental software that modernises the operations of equipment rental companies. Many recreational rental shops and adventure service companies are still operating with pen and paper, are not accepting online bookings or payments, and operation is run without clear data-driven insight.

For those who are unfamiliar with the rental industry the current methods of running business might seem outdated but are often the best available solution. Many of the modern digital tools have been built for traditional "selling as a business model"- oriented retail which everyone, who has worked in the rental industry, knows is a completely different mindset.

Rental operations are much more complicated entity than the traditional retail for example in terms of inventory management, resource scheduling, and contractuality caused by rental contracts. Hence, the tools designed for classic retail are not suitable - or at least far from optimal - for rental businesses.

Rentle offers modern tools for the whole equipment rental industry. For the rental companies this means improving efficiency through automation and growing sales through online rentals. The end-user sees the difference in more convenient and modern consumer experience and in new ways of sustainable consumption.

Creating value for rental companies and end-users

Companies that rent out equipment for consumers will surely benefit from a rental software. Rentle streamlines the everyday work in rental shops, enables the utilisation of data, and offers tools to improve the customer experience. The digital sales channels commit consumers earlier and make the purchase decision less dependent for example on the weather conditions and other external variables rental shops can’t control.

Consumers will see the benefits of the improved internal processes as better user experience - for example as shorter queuing times in the shop. The possibility to rent online also enables consumers to make purchase decisions in advance which eliminates the risk of low availability especially during the high season.

Helping equipment rental companies to scale up

The pricing of Rentle is fully based on commission meaning there are no starting or other fixed costs. That puts us on the same side of the table with our customers as we share the risk of seasonal nature of many sports equipment rental businesses. 

Rentle helps its customers to grow their business and improve their profit margins. When we succeed, everyone from the manufacturer, rental shop to the consumer benefits. Already, it has been promising to see how our first customers have been able to show quite impressive growth numbers in terms of average purchase size and the amount of online sales.

We have put a huge amount of work in the design of Rentle and brought the tools and proven strategies from the world of e-commerce available for rental businesses in an easily accessible package.

Quite often we’re asked, how are we able to offer fully commission based pricing. That is because we believe in our solution and the benefits it can provide plus it forces us to be truly customer-oriented in our product development efforts.

We are here to modernise the equipment rental industry. If you find this interesting and want to stay updated of what's happening in the world of renting, subscribe to our blog and newsletter below.

Akseli Lehtonen

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